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The Lead
The Lead is the exclusive news magazine for Northeast Texas, and includes a recap of the week's local news, interviews with local news makers, and a Friday Feature segment designed as an audio vignette into various regional topics, and to showcase the talent of the students in the radio and television division at Texas A&M University-Commerce.
I’m Cindy Roller for KETR News, corresponding for Delta County and am also the Editor for the Cooper Review. While radio broadcasting is still a learning experience for me, I enjoy it as well as all aspects of print media from writing, photography, page design to seeing the smiles of readers when I deliver the newspapers.
Moving from Editor of The Twin Cities News in West Texas, I got my start in Northeast Texas as the Sports Writer/Photographer for the Sulphur Springs News-Telegram before finding my way back to a weekly paper, the Cooper Review. However, I am still most known as the tall red head on the sidelines covering football games.
Along with news, I hope KETR listeners find joy my special audio features as much as I do creating them because everyone has a story.
As always, I look forward to hearing from you!
Brad is a 1979 graduate of Lake Highlands High School, and attended Richland College in Dallas and East Texas State University. He’s been married since 1994 to his wife, Vida, and has three children; Nick, 21, Jaylynn, 12, and Jason, 5, and one granddaughter, Lauryn, 3. He’s a crazed fan of the Dallas Cowboys, the 2011 NBA Champion Dallas Mavericks, and the 2011 ALCS champ Texas Rangers.
As a journalist, Brad is a beat writer and go-to reporter for the Greenville Herald-Banner, as well as a log-time contributor to KETR News.

