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This Phone Has No Apps But It's Made Of Gold


The joke in Russia is if you jack up the price, people want it more. We're talking about the wealthy elite who frequent Moscow's fancy boutiques and enjoy showing off some bling. A Danish company just released a mobile phone made of pure gold. Likely price, around $60,000; target market, Russia. Reuter's says the phones have no apps, no camera, no calendar - then again, Russian oligarchs have people who tell them where to be when.

It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.