© 2025 88.9 KETR
Public Radio for Northeast Texas
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
88.9 KETR's 50-Year Milestone is here! Support local journalism, public media, and the free press with your contribution today.

Ohio ad campaign uses edgy billboards to try to lure businesses from other states

LEILA FADEL, HOST:

Good morning. I'm Leila Fadel.

If you live in a high-cost American city, you might have seen the billboards. In Seattle they say, live where you can actually save for a rainy day. In Austin, the sign says, everything's bigger in Texas except your house. Turns out, the mysterious messages are paid for by the state of Ohio. A spokesperson for the ad campaign told cleveland.com that people are looking to flee the coasts, and Ohio wants to be a low-cost replacement.

It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.