TAB 2021 Multimedia-Digital Storytelling
In 2021, 88.9 KETR took great strides toward serving its sports audience with innovative approaches to multimedia broadcast of its long-standing high school football weekly offering, The Big Friday Night Scoreboard Program.
Herein, find the streaming video associated with one evening's broadcast of The Big Friday Night Scoreboard Program.
The broadcast features pregame radio coverage for more than 30 high school football matchups each week, live scoring updates from all games interspersed throughout wall-to-wall play-by-play of Commerce Tigers Football, and a 'fifth quarter'-type segment where fans and parents and players and coaches and referees and band members from throughout Northeast Texas all interact and share their accounts of the games with the listening and viewing audience.
This year's innovations included connecting our on-screen displays to the electronic "big Friday night scoreboard" so that scoring updates appeared to our streaming audience in real time throughout each broadcast, as well as the use of video-over-IP for studio-based video production that works around the use of a production truck.
A link to the full 4.5 hour broadcast of the above example is here:
A link to other such multimedia broadcasts of The Big Friday Night Scoreboard Program in 2021 can be found here.