An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on your station, 88.9 KETR.
Underwriting singles you out
Underwriting on KETR places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports KETR, KETR's loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.
You can reach a specific target audience
KETR offers you the chance to support to one or more of our various programs, allowing you the freedom to select the programming that will most economically reach your segment of the market with the greatest potential. When asked to name companies that support NPR, for example, 51% of listeners recall at least one.
Underwriting identifies your company as socially aware
An association with KETR, with its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
Find out more. Contact Jerrod Knight at 903-886-5841.
Thanks to our current underwriters!
- Aerobic Water
- Cypress Bank
- The Greenville Convention and Visitor's Bureau
- The Kenneth Threadgill Concert Series
- Hunt Regional Healthcare Foundation
- Texas Mutual Insurance
By the numbers:
- 80% of NPR news listeners agree that their opinion of a company is more positive when they find out it supports public radio
- 63% of NPR news listeners agree that public radio is selective about the products and services that can sponsor its programming
- 58% of NPR news listeners agree that the companies they hear in sponsorship announcements on public radio are more credible that those they hear advertising on commercial radio stations
- 59% of NPR news listeners disagree with the statement: "There is no difference between the quality of companies that sponsor public radio and the quality of companies that advertise on commercial radio."
- 75% of NPR news listeners agree that when price and quality are equal, they prefer to buy products from companies that support public radio
- 87% of NPR news listeners agree that there are too many advertisements on commercial radio these days
- 73% of NPR news listeners agree that the social and cultural values of public radio sponsors usually fit closely with their own values
- 94% of NPR news listeners agree that the programming on public radio is personally important to them. If it went away, they would miss it.
Because of a sponsorship announcement on a public radio station...
- 51% of NPR listeners have visited a sponsor's website
- 75% of NPR listeners have attended a performance, cultural event, or exhibit
- 51% of NPR listeners have gathered more information about a company or product
- 63% of NPR listeners have watched a television program
- 56% of NPR listeners have read a book
- 44% of NPR listeners have visited a store or location
- 56% of NPR listeners have considered a new product or service
Source: NPR and Jacobs Media. Telephone study of core listeners conducted by Edison Media Research in May-June 2007