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Social Media Influence Is Real: The Dallas Wings Jersey Story

In case you missed it, Nike, the WNBA and the Dallas Wings recently teamed up to made a pretty big mistake with a new alternate jersey. One of the first people to notice was Jasmine Baker, a DFW-area sports journalist who’s also a Texas A&M University-Commerce alumna. In this week’s North By Northeast, Baker is with us to discuss two topics – the story of the ill-fated jersey, and the intersection of social media and sports journalism.

Mark Haslett served as KETR's News Director from February 2013 to June 2025. During his tenure the station's news operation enjoyed an increase in listener engagement and audience metrics, as well recognition in the Texas AP Broadcasters awards and a National Edward R. Murrow award.
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